Best time to book hotels in London

September 2026

September brings peak travel pricing to London, with median rates sitting about 29% above the yearly average. Significant price spikes of up to 28% coincide with London Fashion Week September 2026 around September 22–23. For stays this month, the best rates so far appeared about 22 weeks before check-in, which was about 87% lower than current rates. Book immediately if you have firm plans, as the booking window is closed and rates are at their highest.

October 2026

October is a high-season month in London, with median rates listed about 7% above the yearly average. Moderate price spikes of up to 17% are visible early in the month, particularly around October 5–8, while October 13–15 also sees elevated rates. Our tracking shows that the best rates so far appeared about 34 weeks before check-in, offering savings of about 53% compared to current rates. Lock in your room now to avoid paying the steep late-booking premium that has developed.

November 2026

November remains in London's mid-season, with median rates averaging about 2% above the yearly median. Modest price spikes of up to 15% are observed mid-month around November 16–18, and World Travel Market London drives a 10% premium around November 4. The best rates so far appeared about 35 weeks before check-in, which was about 43% lower than current rates. Secure your booking today to protect against the rising rates typical of the final weeks before check-in.

December 2026

December is a high-season month with median rates about 4% above the yearly average. A notable price spike of 13% occurs around December 30–31, coinciding with New Year's Eve, while early December dates like December 1–3 also see premiums. For a December stay, the best rates so far appeared about 35 weeks before check-in, saving about 33% compared to current rates. Book your stay now, especially if you plan to celebrate New Year's Eve in the city.

January 2027

January brings low-season pricing to London, with median rates dropping about 25% below the yearly average. However, a significant price spike of 33% occurs on January 1–2, coinciding with the tail end of New Year's Eve. For stays this month, the best rates so far appeared about 42 weeks before check-in, saving about 13% compared to current rates. Monitor rates for a drop if you are traveling after the holiday weekend, but book now if you need those first few nights.

February 2027

February is a highly affordable low-season month in London, with median rates sitting about 25% below the yearly average. The month is remarkably stable, with only minor price fluctuations of 8% around February 23–24. Because hotels have only recently started listing rates for these dates, early prices are preliminary. Hold off on booking for now and monitor rates, as there is no need to rush for these winter dates.

March 2027

March remains firmly in London's low season, with median rates listed about 21% below the yearly average. Slight price increases of up to 15% are visible around March 23–24. Since hotels are just beginning to release their inventory for this period, current quotes should be treated as tentative. Keep an eye on prices over the coming weeks rather than committing to early, unoptimized rates.

April 2027

Currently listed about 15% below the yearly median, April features a notable price spike of 28% from April 20 to April 28, coinciding with the TCS London Marathon. Assuming last year's pattern repeats, today's rate reads as a ceiling rather than a bargain, as about 7 in 10 stays actually became cheaper to book later, with a typical saving of about 20% off that early quote. Consider securing a refundable room around November to set a safe price ceiling. Re-shop your dates about one week before check-in, as there was little penalty for waiting last year.

Last year's outcome (2026): cheaper later for 7 in 10 stays · typically 20% below the quote about 2 months out · cheapest window about 1 week out · little penalty for waiting

May 2027

Currently listed about 5% below the yearly median, May sees price spikes of up to 20% around May 17–20. Assuming last year's pattern repeats, today's listed rate looks like the high-water mark rather than a bargain, as about 8 in 10 stays ended up cheaper later, with a typical saving of about 26% off that early quote. You might lock in a cancellable rate around January to establish a baseline. Re-shop across the cheapest window about 1 to 3 weeks out, keeping in mind that waiting past it carried little penalty last year.

Last year's outcome (2026): cheaper later for 8 in 10 stays · typically 26% below the quote about 3 months out · cheapest window about 1 to 3 weeks out · little penalty for waiting

June 2027

Currently listed about 7% above the yearly median, June experiences significant price spikes of up to 16% late in the month on June 28–30. Assuming last year's pattern repeats, today's rate is the number to beat rather than the number to accept, as about 8 in 10 stays ended up cheaper later, with a typical saving of about 25% off that early quote. Secure a flexible backup rate around February to protect your plans. Re-shop your dates closer to your stay, as last year's data shows that 8 in 10 stays dropped in price after these early listings.

Last year's outcome (2026): cheaper later for 8 in 10 stays · typically 25% below the quote about 4 months out

July 2027

Currently listed about 14% above the yearly median, July features moderate price spikes of up to 14% early in the month around July 5–8. Assuming last year's pattern repeats, today's listed rate sits at the top of last year's range, as about 8 in 10 stays ended up cheaper later, with a typical saving of about 21% off that early quote. Lock in a cancellable option around February to establish a price ceiling. Look again closer to July to find a better deal, as most stays ended up cheaper than early quotes last year.

Last year's outcome (2026): cheaper later for 8 in 10 stays · typically 21% below the quote about 5 months out

August 2027

Currently listed about 6% above the yearly median, August has minor price spikes of up to 8% early in the month around August 3–4. Assuming last year's pattern repeats, today's rate is where last year's quotes started, not where they ended, as about 7 in 10 stays ended up cheaper later, with a typical saving of about 21% off that early quote. Book a refundable room around February to give yourself peace of mind. Re-shop your dates closer to departure to capture the drops that historically appeared for about 7 in 10 stays.

Last year's outcome (2026): cheaper later for 7 in 10 stays · typically 21% below the quote about 6 months out