Best time to book hotels in London

When are London hotels cheapest?

London's hotel pricing follows a classic seasonal arc, peaking in the high-summer months before descending into a quiet, value-driven winter. The most economical window for a visit arrives between January and March, when the city's median room rates drop to their annual floor of around $513 to $524 per night. Conversely, June and July represent the most expensive periods of the year, with monthly medians climbing to $759 as summer tourism reaches its height. Notable price peaks coincide with major events, such as the Wimbledon Championships in early July when rates spike to $864, and the TCS London Marathon in late April when daily medians reach $687. Interestingly, weekends do not command a premium in London, and checking in on a Sunday often yields a significant discount of up to 20% compared to mid-week rates.