Best time to book hotels in Florence

November 2026

November brings low-season relief to Florence, with median rates dropping about 24% below the yearly median. However, prices spike by about 23% on November 27, coinciding with the Firenze Marathon, and other spikes of up to 43% appear earlier in the month. Our data shows that the best rates so far appeared about 38 weeks before check-in, yielding an observed saving of about 58% compared to current rates. Book now if your travel dates are set, as the booking window for these low-season stays is rapidly closing.

December 2026

December is a highly affordable low-season month with a median price that is about 30% below the yearly median. However, the holidays bring a massive price spike of about 97% between December 24 and December 31, reflecting demand around Christmas and New Year's Eve. Our data shows that the best rates so far appeared about 43 weeks before check-in, yielding an observed saving of about 43% compared to current rates. Lock in your room immediately if you plan to travel over the holidays, as rates are climbing quickly.

January 2027

January is a quiet low-season month with an appealing median price that is about 36% below the yearly median. Despite the low median, a major 78% price spike occurs on January 1–9 around New Year's Eve, and a 26% spike around January 12–14 coincides with Pitti Immagine Uomo. Our data shows that the best rates so far appeared about 47 weeks before check-in, yielding an observed saving of about 63% compared to current rates. Secure your accommodations now to capture the remaining low-season rates before the January events fill up the city.

February 2027

February is one of the most budget-friendly times to visit Florence, featuring a low-season median price that is about 37% below the yearly median. Prices remain remarkably stable throughout the month, with modest bumps of up to 8% around February 20 coinciding with Danzainfiera and a 6% bump around February 8 for Taste Firenze. Booking timing mattered very little for this month last year, meaning you can secure your room whenever it is convenient. Book whenever you find a hotel that suits your style, as timing has historically had little impact on February rates.

Last year's outcome (2026): prices moved under 5% with booking date

March 2027

March offers an attractive low-season median price that sits about 32% below the yearly median. However, the end of the month sees a dramatic price spike of about 45% on March 24–31, and a 36% bump appears around March 18–20. Because hotels have only recently started listing rates for these dates, early prices are preliminary and there is no need to rush. Monitor rates for now and hold off on booking unless you find an exceptionally competitive cancellable rate.

April 2027

Currently listed about 1% below the yearly median, April marks a transition in Florence's pricing. Last year, about 8 in 10 stays were cheaper when booked later, with the best-case dip typically landing about 23% below early quotes. Under those conditions, today's rate reads as a ceiling rather than a final price. Secure a refundable rate about three months out, around January, to establish a safe price ceiling. Re-shop across the cheap window about one week before check-in, keeping in mind that waiting past it cost about 8% last year.

Last year's outcome (2026): cheaper later for 8 in 10 stays · typically 23% below the quote about 3 months out · cheapest window about 1 week out · waiting past it cost about 8% last year

May 2027

Currently listed about 24% above the yearly median, May is a highly popular month in Florence. Last year, about 8 in 10 stays were cheaper when booked later, with the best-case dip typically landing about 24% below early quotes. Under those conditions, today's rate sits at the top of last year's range. Consider securing a cancellable rate about four months out, around January, to protect your plans. Re-shop across the cheap window up to three weeks before check-in, as there was little penalty for waiting past it last year.

Last year's outcome (2026): cheaper later for 8 in 10 stays · typically 24% below the quote about 4 months out · cheapest window about 1 to 3 weeks out · little penalty for waiting

June 2027

Currently listed about 21% above the yearly median, June is a key month in Florence, with Pitti Immagine Uomo Summer driving an 8% spike around June 18. Last year, about 8 in 10 stays were cheaper when booked later, with the best-case dip typically landing about 25% below early quotes. Under those conditions, today's rate looks like the high-water mark rather than a bargain. Secure a refundable rate about five months out, around January, to set a baseline you can walk away from. Re-shop closer to your travel dates to see if last year's pattern of late price drops repeats.

Last year's outcome (2026): cheaper later for 8 in 10 stays · typically 25% below the quote about 5 months out

July 2027

Currently listed about 8% above the yearly median, July brings summer demand to Florence, with prices spiking up to 18% around July 3. Last year, about 7 in 10 stays were cheaper when booked later, with the best-case dip typically landing about 16% below early quotes. Under those conditions, today's rate is the number to beat, not the number to accept. Lock in a flexible reservation about five months out, around February, to hedge against high summer rates. Re-shop as your check-in date approaches to capitalize on any late-appearing discounts.

Last year's outcome (2026): cheaper later for 7 in 10 stays · typically 16% below the quote about 5 months out

August 2027

Currently listed about 8% below the yearly median, August is a quieter month in Florence, though late-month dates show a spike of up to 22%. Last year, about 7 in 10 stays were cheaper when booked later, with the best-case dip typically landing about 17% below early quotes. Under those conditions, today's rate is where last year's quotes started, not where they ended. Secure a cancellable booking about six months out, around February, to establish a reliable safety net. Re-shop your dates closer to departure to see if rates drop toward last year's late-season levels.

Last year's outcome (2026): cheaper later for 7 in 10 stays · typically 17% below the quote about 6 months out

September 2027

September is a peak-season month in Florence, with median rates sitting about 24% above the yearly median. Prices show modest bumps of up to 8% around September 3–4. Because hotels have only recently opened their calendars for these dates, these early rates should be treated as preliminary. Hold off on booking for now and monitor the market as more hotels list their inventory over the coming months.

October 2027

October is a peak-season month in Florence, commanding a median price that is about 23% higher than the yearly median. A price bump of about 17% appears around October 7, and a 16% bump is visible on October 16. Because tracking has covered only the far-out tail of the booking curve for these dates, early prices are preliminary and there is no need to rush. Keep an eye on rates but wait to book, as these early listings represent the far-out tail of the booking curve.